Trade shows are expensive, and most of the value is decided in the week after the booth comes down. Leads arrive as card stacks, badge scans, and half-remembered conversations spread across several reps' phones. The teams that get a return on the show treat capture, context, and routing as one workflow instead of three separate chores.
Short answer
Capture every booth conversation the moment it ends, with the card or badge plus a one-line note on what the visitor needs. Then route leads to the right rep and CRM the same day, so follow-up starts while the show is still fresh.
A scanned badge tells you who stopped by, not what they wanted. Without a note, reps send the same generic follow-up to a hot buyer and a student collecting swag.
Business cards collected on day one are often still in a jacket on the flight home. Every day they wait, the conversation fades for both sides.
Someone types leads into a spreadsheet after the show and imports it into the CRM days later. Details get lost, duplicates appear, and nobody is sure who owns which lead.
Managers cannot see which booth conversations have been followed up and which are going cold until the pipeline review weeks later.
Reps scan a business card, badge, or QR code with Genify and the contact is created in seconds, with name, title, company, and contact details filled in.
A quick voice note or typed note records what the visitor needs, their timeline, and the promised next step. Tags mark the show and the product line.
Reps share leads to a shared team campaign for the show, so everyone works from one list and the manager sees each lead's stage.
Approved contacts go to the company CRM, through native HubSpot or Salesforce sync or outbound webhooks, instead of a spreadsheet import days later.
Genify drafts each follow-up from the notes the rep captured, so messages reference what was actually discussed and go out within a day or two.
Scan the card or badge on a phone the moment the conversation ends and add a one-line note. Capturing at the booth avoids the post-show data entry that delays follow-up.
Yes. Genify reads business cards, event badges, and QR codes and fills in the contact details automatically. Reps can also capture a contact by voice when there is nothing to scan.
Genify can sync contacts to HubSpot or Salesforce, or send them through outbound webhooks to tools such as Zapier and Make. Teams choose which contacts are sent, so not every badge scan becomes a CRM record.
Within one to two business days for priority leads. Buyers talk to many vendors at a show, and the teams that follow up first, with specifics, tend to get the meeting.
Very little. Scanning a card and recording a voice note takes a few seconds, and a single test scan before the show opens is usually enough practice.
In 20 minutes we will show how your reps capture leads, share them with the team, and get them into your CRM with the context attached.